What is a Content Marketing Agency? As told by a Content Marketing Consultant.
- SaDon Long
- Aug 3, 2023
- 3 min read
A content marketing agency is a one stop shop. They usually consist of account managers, content creators, graphic designers, editors, video editors, videographers, SEO experts, consultants and salespeople.
The good content marketing agencies exist to help business owners/entrepreneurs attract, close, and keep their ideal clients. The great content marketing agencies will also help you create new products and develop new streams of income.
One of the main reasons small business owners and entrepreneurs hire a Content Marketing Agency is to save them time and make them money.
Imagine what life would look like if all you had to do was come up with ideas and someone else figured out how to turn them into income for you and your company. Great, right?
Example: My client had an idea for a $20 raffle. When they brought the idea to me...I figured out the proper program name, the marketing hook, identified the ideal market and created a business model that he would allow him to monetize his idea for years to come. The result? Thousands of dollars in sales and a new stream of income.
Here's how we execute your ideas...
After we flesh out your idea, we create your "Marketing, Content Marketing and Sales Plan." (We don't start one project without knowing where, how and who you're going to recoup your investment)
Once the plan is created the marketing and sales plans are created including value statements and taglines. Then it's time to meet with the web, graphic, and video teams.
The web team is going to put together your sales and landing pages, so when people decided to buy your product/service/program all they have to do is hit the link.
The graphic team is going to create your 3D graphics, book and program covers, so you can have something to post on the internet.
The video team is going to shoot your "customized customer driven content", so you can advertise on the internet.
And if you're hiring me and my team, I will be there to personally oversee the whole project and process to ensure your money is being wasted.
Plus, I want to make sure we nailed the messaging! We pride ourselves on making sure we say the right things to the right people in order to get you the right results. (Remember: great businesses are built on revenues and profits, not likes or follows)
Clear messaging to right market segment is the most important part of content creation! If it doesn't make sense or goes unnoticed...it won't make money.
Now it's time to track, access, adjust. This is a huge step that a lot of content marketers and content marketing agencies miss. You must see if what you're doing is working. Again, don't just assume...track and access! Especially, if you're a business owner because if it doesn't lead to an increase in your bottom-line revenue, the agency may have missed a step.
Oh, and one more thing…
With the Holidays quickly approaching, how can we help positively impact your business? What topics need clarification on, and questions do you need answered? I will answer them and even shout you out in the article.
Leave your questions in the comments or go to grownandrich.com and join our mailing list.
As Always Best Wishes and Many Blessings
SaDon L. Long (A.K.A The Most Dangerous Man In Marketing)
P.S. Our clients are getting great results and the holidays are coming fast! Hire the team or book me to work with your team before it's too late. There's only one "4th quarter" and you don't want to miss out.
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