How to use "Content Marketing" if you're a small business owner/entrepreneur.
- SaDon Long
- Jul 26, 2023
- 3 min read
Successful Small Business Owners and Entrepreneurs use "Content Marketing" as a tool to….
Attract their ideal clients (why attract anything less)
Close deals/transact business with their ideal clients.
Keep their ideal customers buying, promoting and referring clients like them.
Think of the internet as the TV Guide and The Phonebook rolled into one. Why? Because your ideal client/customer does two things.
They scan and they search. They are scanning or searching for possible solutions to whatever current problem they have. It could be boredom or a cure for their erectile dysfunction. And when they find one that they think will work and it's from someone they trust...they buy!
So how do you get your ideal customer to buy from you and only you?
Instead of your completion?
You use the "7 Gets"...
What are the "7 Gets"?
My proven formula for attracting customers, closing deals and generating profits for business owners/entrepreneurs. (Which has generated several millions and counting)
Here's the steps to "7 Gets" Formula....
Get Their Attention
Get Them Onboard
Get Them To Buy
Get Them To Stay
Get Them To Buy Again
Get Them To Demand
Get Them To Promote
But how SaDon?
You get the attention of your ideal buyer by making content that answers the questions you know they have. Why? Because they want/need someone with solutions and answers. (That's what they are searching and scanning for)
You get them onboard by offering lead generators. What's a lead generator? It's a bridge over doubt. It can be free assessment, special coupon, free ebook or a thousand other things. But the goal is to build a fence around your ideal client by becoming their #1 source for information.
You get them to buy by asking/offering your ideal customers "the opportunity" to buy. Here's "your chance" to get rid of your problem...just click the link! Don't be afraid to offer your help in exchange for money.
You get them to stay. You've got them on your side, now you have to keep them on your side by feeding them information that helps them easily grow or, keep or maintain their newfound peace.
You get them to buy again. Great businesses are built on repeat business. So you have to build the "next thing". What's the next step or need in your ideal customers/clients' journey? This is usually built around maintaining, growing or making easier the success you helped them achieve.
You get them to promote. Two ways have worked really well for me. 1) Celebrate your client. People promote themselves, right? So, if you celebrate them…? They'll do the work for you.
The best way to do this is to interview them about their success on your platform. This way will last longer, reach more people and close more often than just a post or live.
2) Offer them an incentive to promote. Car lots have made millions by offering money for referrals, right? Create a VIP group that offers a cash/coupon if your referral buys or signs up for your business/product.
You get them to demand. It's not about "sharing your st@ff"! It's about people saying "don't work with anyone else. Use my guy". We've achieved this by meeting and anticipating the needs of your ideal customers/client.
I keep harping on your ideal clients. Here's why...
You can help whoever you want, right? But why not help the people who will help you and your business the most?
Your ideal client/customer makes making money easier and comes with less headaches.
More money and less headaches? Why not?
One more thing…
How can we be more helpful to you? What topics and questions do you have? I will answer them and even shout you out in the article. So, leave your questions in the comments or go to grownandrich.com and join our mailing list.
As Always Best Wishes and Many Blessings
SaDon L. Long
P.S. If the blogs are not enough help you and you want to hire my team and I, just hit the "free consultation" button at the grownandrich.com website to set up your one on one with me and the team.
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