How my "Content Marketing" made over 60k in less than 90 Days without getting one new customer.
- SaDon Long
- Aug 1, 2023
- 2 min read
Can you make lots of money without getting more customers?
Yes, you can! And here's how.
I recently had a client with two online programs. One successful and one not so successful.
My client was spending tons of time, energy and money trying to grow the 2nd program with so success.
That's why I was hired. (Content Marketing Consultant SaDon L. Long)
After doing an assessment of his programs and marketing.... (Which I can do for you too!)
I realized there was nothing wrong with his program; he was just looking for his customers in the wrong place.
So, here's what I did…
Instead of creating content to attract new customers, I created "new content" to attract the customers he already had to his 2nd program/product.
Why?
Because it's a 1000x's easier to get the 2nd purchase. Your current customer has already trusted you with their money once. They are and will be less worried about you stealing their money, giving away their personal information, or your program/products not working. Which makes them the perfect people to sell "something new".
This is what happened...
In less than 90 days his enrollments went from 20 people in the program to 140 people, without getting one new customer.
Here's the key…
You must figure out what else your ideal customers need or want that you can sell them.
This is called "The Hook"! You must give you current customers a reason to make an additional purchase.
Here are some examples:
For this particular client…it was a program that allowed their clients to double their money without leaving their house.
I had another client we created a "fast start" program for which took the clients from their webinar and put them in their coaching program.
I'm currently helping my partners offer new SEO services to their early web design clients. In the beginning they just designed websites but now they offer a way for small business owners to attract more business from their local area using a unique SEO system they created.
Here's the formula….
First, I figure out the need.
Then I design the product.
Then I construct and create the emails to send to their current customers letting them know we'd found a solution to their problem. (Your open rates will be much higher than normal using this method because you can speak directly to an issue you know you customer wants a solution too!)
Plus...
You can run variations of the same email's multiple times. You can say things like "New Product Alert", "Great News", "Finally, you can...", "New way to...", and so many more and they'll all most likely perform well above your normal open rates.
Oh, and one more thing…
How can we be more helpful to you? What topics and questions do you have? I will answer them and even shout you out in the article. So, leave your questions in the comments or go to grownandrich.com and join our mailing list.
As Always Best Wishes and Many Blessings
SaDon L. Long (A.K.A The Most Dangerous Man In Marketing)
P.S. If the blogs are not enough help you and you want to hire my team and I, just hit the "free consultation" button at the grownandrich.com website to set up your one on one with me and the team.
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