What do content marketers do? Told by a Content Marketing Consultant.

If you are a business owner/entrepreneur…content marketers should be helping you capture leads and convert them to sales. A good to great content marketer will not only help you capture and convert, but they will also help you….

1. Keep those same leads buying products/services longer and more often.

2. Use those same leads to get you more clients. Not more leads, more clients!

3. Create new streams of income based on the needs and feedback from your clients.

Plus, Your Content Marketer Should Drastically Lower You "Miss Rate"!

He or She Should Make You "More Successful" More Of The Time.

If you are a business owner/entrepreneur, you can’t let content creators divorce themselves from sales and conversions. Your “content” is the tool you used to attract “buyers”, not followers. You can't pay your bills with likes and traffic. Your content marketing people need to be in your sales meeting! And they need to talk with your sales team.

If you are a business owner/entrepreneur…you must use “content marketing” to generate sales. And the job of your “content marketing consultant” is to help you create the content and design the marketing plan that gives you the best chance possible to get the monetary result you desire.

What if your content marketer says he can make you go viral? You don’t need to go viral. In fact, going viral may hurt you more than help you. Why? Because the great businesses thrive off getting repeat business from the top 20 to 15% of its customer base. Going viral doesn't guarantee sales! And honestly, you gain nothing from being popular with “non-buyers”.

The purpose of money is to buy more money or make making money easier. The great business owners/entrepreneurs invest their money in content creators or content marketers because they have a system and or a process that makes making money easier not because they can hold a camera or create a reel.

There is no way for you to recoup your investment if all you get is ignored by your “ideal buyers”. You hire a content creator/content marketer, so you don’t get ignored. You can get ignored for free! If you invested money...your return should come in money and or access to money.

Lastly...

Your best and fastest successes will come from your good to great hires. The business owners who’ve hired me have been able to see their businesses grow (even during Covid). My work helped them get into real estate, retire their spouses, travel the world and launch new brands.

Ask yourself, do I want to hire a content creator who can't help me stay in/ grow my business by making me money?

Oh, and one more thing…

How can we be more helpful to you? What topics and questions do you have? I will answer them and even shout you out in the article. So, leave your questions in the comments or go to grownandrich.com and join our mailing list.

As Always Best Wishes and Many Blessings

SaDon L. Long (A.K.A The Most Dangerous Man In Marketing)

P.S. If the blogs are not enough help you and you want to hire my team and I, just hit the "free consultation" button at the grownandrich.com website to set up your one on one with me and the team.