At the end of the day: Marketing is “salesmanship in print. Emphasis on “salesman” and if you want your salesman to sell for you, then you must give him/her the right words and responses to speak on your behalf…right? Again, if you change what you say, you change what you get! Because if you say it different...your customer sees it different!

Are you sick and tired of customers wasting your time with 1000 questions and then still not buying? And you're ready to do something about it? You probably think it's the customer, right? He or she is broke, looking for a discount or just plain stupid. But not so fast! When's the last time you looked at what you're saying in your marketing and how you are structuring what you're saying in your marketing? Why? Because the reason your customer so many questions is.... Your mar