At the end of the day: Marketing is “salesmanship in print. Emphasis on “salesman” and if you want your salesman to sell for you, then you must give him/her the right words and responses to speak on your behalf…right? Again, if you change what you say, you change what you get! Because if you say it different...your customer sees it different!

If I look at your website or your marketing materials and then look at your competitors... What would I find? You talking about you? And them talking about them? If that's true you're costing yourself tons of money Because successful marketing messages "talk to" the customer. Successful messages show your customer 3 THINGS.... #1 You know them....