Want/Need A Sale In The Next Few Hours? Do This...

This is not clickbait!

Contrary to what your “marketing, social media, or salesperson” has led you to believe, getting sales is not as hard as you think, especially when you’re solving the right problem.

You can absolutely get a sale or sales in the next few hours.  If you are able to solve the “right problem or problems” of your customers.

What’s the right problem? 

The right problem is whatever the “most immediate” problem your customer has is, the problem that they can't move forward without fixing…

Here’s an example: You’re a restaurant owner and breakfast has been slow all week. The right thing to do is send out a text or email blast that says “hey did you miss breakfast, and you can’t wait until lunch time? No problem…you can order from our “mid-morning I missed breakfast menu”. Available for pick up or delivery. 

Here’s another example: Day of…holiday early morning landscaping and home cleaning. Just say it like this: Hey, have you had a long busy week? So busy that you haven’t had a chance to clean your house or cut your lawn? But you’re exhausted, it’s the holiday and your turn to host? No problem…call now and we’ll be there at the crack of dawn.

But you don’t own a diner or a landscaping company…no problem, this works with any business. 

Let’s say you do daycare. Offer Friday Evening/Date Night Daycare: It looks like this: Hey, mom it’s Friday and you really want to hit happy hour with your girls or dinner with bae, but you don’t have a sitter? No problem…we’ve got you, your kids will get a meal, plus a movie, while you get to rest and relax.

Here’s how it works.

Your customer has 5 main problems...

1. Their immediate problems: These are problems that can’t be ignored. (Which is why we have emergency rooms, urgent care, 24-hour roadside assistance and uber eats)

2. Their urgent problems: These are problems that can be put off a day or two. (Think like a cut off notice for a week from today or a low fuel light when you’re a few miles from home)

3. Their important problems: These are problems that you know you need to take care of but just not right away. (Think of your friend who’s been riding around with their “check engine light” on for weeks now)

4. Their “I know I know” problems: The things you know you need to get done but if you don’t do them, they won’t wreck you day (Things like book your doctor's appointment or call back you cousin)

5. Their “it would be nice/ I wish” problems: These are the things you dream about doing but if you don’t do them, it won’t make a bit of difference. (These are the ones that really get you caught up because they are usually feelings based and can change at the drop of a dime so never count these as sales)

   
   

If you want/need a sale or sales in the next few hours (notice I didn’t say next few days or weeks), here’s where you start…

1. You start with the people who have bought from you in the past.

2. Then the people you met with who didn’t buy.

3. Lastly, the people who showed interest but then disappeared.

   
   

Now you go through your list and figure out what the most “immediate problem” is for each one of those clients and copy what I wrote above…

It’s your basic “If you’re struggling with this statement, followed by a “no problem” and your solution to their immediate problem. The only difference between this and your normal if/then statement is… you’re offering to solve a problem they need solved right now.

What’s so important about choosing an “immediate problem" over the others?

People can only think about/try to solve one problem at a time and as long as they have an unsolved immediate need problem, they can’t hear or see anything else. Seriously, when's the last time you paid attention to what someone else wanted or needed when you were in crisis?

Think about it like this...

Have you ever been on the highway and needed to use the bathroom? What were you looking for? Any clue or sign that a restroom was ahead, right? The person in the passenger seat could offer you a million dollars and you wouldn't hear them, because your brain is focused on “searching" (Sounds just like SEO, right?) for a bathroom, so that you do not crap on yourself.

But if the passenger said “hey there’s a rest stop right there, pullover” ...totally different response, right?

The same thing applies, when it comes to your business. You offer up a cue, clue or sign that you can solve a customer's immediate problem, they'll have to respond and that is all you need to get back in the game.

Oh, and one more thing…

For years I used to sell courses on how to build 7 figure businesses because my work has helped build several. But they would always fail because 80% of small businesses have no paid employees and earn between 26 and 52k a year. 

In their mind, yes it would be nice to make a million dollars but right now I need to cover rent, lights, gas, internet, plus my personal bills.

So, I listened to the customers and started creating these “quick money courses" that helped solopreneurs make more money than they spend as fast as possible. Scaling and business growth wasn't registering because they needed “in hand cash" way more than a growth plan!

It’s like I said in the beginning “It’s not as hard as you think”, especially when you know what to say.

If this article was enough, great but if not and you need help with identifying your customer's most immediate need and then coming up with the right words to say…go to grownandrich.com.

I will help you identify their immediate need plus come up with the words, and I’ll even show you what to do once you get a sale, so you’re never in this position ever again. 

Best Wishes and Many Blessings From...

Best Selling Author SaDon L. Long